fbpx
12.7 C
Bournemouth
Friday, October 23, 2020

Cashing In: Bournemouth Economy Boost with Premier Success

After AFC Bournemouth’s tremendous five years in the Premier League, how have the local education and tourism factors been affected? We take a dive (of the right kind) to find out…

On 27th April 2015, AFC Bournemouth stole all the headlines as they earnt a promotion to the Premier League. A moment in football many fans could only see in their wildest dreams, but Eddie Howe and his team very quickly became talk of the town. This amazing feat sent supporters into elation, yet, even more so, there was plenty of room for optimism for the town of Bournemouth and South West region.

Mark Smith, Bournemouth’s director of tourism back in 2016, brought to light that local tourism was worth just over £500m a year to Bournemouth, and following a similar trend to when Cardiff were first promoted to the Premier League, we could expect to see as much as a 10% increase in tourism spending.

Five years later, Bournemouth has seen a steady rise in tourism equating to 15% of their total economy, mounting to just over £890m in day trip spending as of 2017, showing a positive incline between AFC Bournemouth’s on-field successes as well as off it.

Now, whilst an argument can be made to say Bournemouth’s tourism income cannot solely be put down to the sporting endeavours, the benefits of establishing yourself as one of the best teams in England is clear to see. The Premier League, on average, generates £7.6bn in GVA (Gross Value Added)[1], plus attracts 686,000 international visitors, and with Bournemouth named in the top 50 places to visit in the UK… it’s certainly not unfathomable to suggest there’s certainly some financial correlation between a boost in tourism with Premier League football.

It’s not just tourism that’s been uplifted by the successes of AFC Bournemouth — education and support for new SMEs have also seen a significant rise over the past five years. Back in May 2018, Bournemouth was named the second-fastest growing area for start-ups in the UK, and even referred to as the South’s Silicon Valley, currently home to massive market leading giants such as Adobe, Apple, and Netflix.

The innovation wheel from both the creative and digital industries in Bournemouth has been well broadcasted, initially brought to light by Tech Nation, who reported Bournemouth as having the ‘fastest growing digital economy in the UK’.

We asked Anthony Story, Director of Silicon South and host of The 10th Degree Podcast, what it has been like setting up a company within this new shift of digital practice in the south coast:

“It’s been interesting” he states, “Silicon South started as a small base, but as Bournemouth’s digital economy grew, so did we”. When asked about the possible influences from AFC Bournemouth on the communities digital growth, Anthony claimed, “With AFC Bournemouth’s renewed reputation in the Premier League, this helps prompt a subliminal trust and robustness in the products and companies  coming out of Bournemouth, adding more weight and recognition behind us and all that we do.”

AFC Bournemouth have also supported our local education institutions, allowing them to play their part in the off-pitch matters.

Bournemouth & Poole College became an official partner of AFC Bournemouth’s Community Sports Trust, a programme designed and developed to encourage young people to get active, lead healthier lifestyles, be involved in a safe environment, and expand their social circles through similar interests.

Another partnership agreed for AFC Bournemouth was with Bournemouth University, an initiative focused on equipping graduates with the right skills to find suitable roles right on their doorstep to support the creative and digital industries locally. Once again, this movement was documented by The Telegraph labelling new Bournemouth graduates ‘key to this new lease of life’. A few years on, Bournemouth has seen a rise by 212% in the last decade of new business start-ups, an encouraging sign for the community and those looking to take the plunge into self-employment.

So, with that all said, the magnificent performance from everyone associated with AFC Bournemouth, has certainly gone a long way over the last five years. In boosting the coverage and showcasing the fabulous part of the world we live in, whilst providing some of the next generation with unmatchable exposure. But, of course, AFC Bournemouth’s Premier League journey has now come to an end… for now. However, Bournemouth’s growth and development can hopefully keep thriving as Councillor Vikki Slade, Leader of BCP Council states:

“Our time in the Premier League has raised awareness of Bournemouth as a location, with those benefits likely to continue for a number of years, but fundamentally it is the dynamism and strength of our local economy that continues to encourage both national and international business interest in the area.”

For more sporting news and features, please click here. And you can also follow HQB Media on all our social media channels: FacebookTwitterInstagramLinkedIn and YouTube.  


[1] GVA impact 2 Gross Value Added (GVA) is a measure of economic activity which can be viewed as the incremental contribution to Gross Domestic Product (GDP). It therefore provides a useful measure for understanding the economic contribution made by particular industries, or businesses, such as the Premier League and its Clubs.

Avatar
Mitch Parris
Mitch describes himself as a local chap in Bournemouth, with the knowledge for all things football. And that's just the kind of content you can expect and, hopefully, enjoy! Of course, he never became that sporting star himself (still hurts... so we're told), but through reading various articles and content taught Mitch that football (and sport in general) was far more than just fancy flicks and tricks — and that the right kind of content can shed light on aspects of the game that make it surprising, impactful, engaging and universal.

Related Articles

#ThrowbackThursday – Bournemouth Pier

  Can anyone guess when this photo of Bournemouth Pier was taken? Definitely looks a lot different to how it is today! If you have...

David G Taylor, Artist / Writer

My artwork sometimes features textile-like abstract patterns and colours that reference artists such as Alexander Calder and Joan Miro. I’ve developed a language of ambiguous shapes and marks that could be read as purely decorative, but on closer inspection suggests otherwise. As a collagist, I’m influenced by the Dada and Pop Art movements. There's also definitely a Punk aesthetic. I’m obsessed with lurid Day-Glo colours, and I’m trying not just to appropriate photographs, but often to annihilate them...

Local Trio Raise £1,200 for Crohn’s and Colitis UK

Three local lads undertook a mammoth hike around the Isle of Wight to raise an amazing amount for the Crohn's and Colitis UK charity... A...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Stay Connected

1,935FansLike
150FollowersFollow
25SubscribersSubscribe

Latest Articles

#ThrowbackThursday – Bournemouth Pier

  Can anyone guess when this photo of Bournemouth Pier was taken? Definitely looks a lot different to how it is today! If you have...

David G Taylor, Artist / Writer

My artwork sometimes features textile-like abstract patterns and colours that reference artists such as Alexander Calder and Joan Miro. I’ve developed a language of ambiguous shapes and marks that could be read as purely decorative, but on closer inspection suggests otherwise. As a collagist, I’m influenced by the Dada and Pop Art movements. There's also definitely a Punk aesthetic. I’m obsessed with lurid Day-Glo colours, and I’m trying not just to appropriate photographs, but often to annihilate them...

Local Trio Raise £1,200 for Crohn’s and Colitis UK

Three local lads undertook a mammoth hike around the Isle of Wight to raise an amazing amount for the Crohn's and Colitis UK charity... A...

Poole and Bournemouth Netball Clubs Return to Courts

The new government guidelines allow organised outdoor sports such as netball. Adhering to official regulations announced by England Netball on 22nd September, netball is currently at Stage 4 on the Return to Play Roadmap. This means competitions are permitted, providing they are modified following the government framework...

Christchurch FC: Journey to the FA Cup

Christchurch FC kicked off their campaign with a comfortable 2-0 victory over division foes, Bashley. In the second round, the Hurn Bridge outfit welcomed Dorchester Town, who sit two divisions above them in the Southern League South. This match-up didn't daunt Christchurch, who very much dominated the majority of the game. They needed Dorchester to clear the ball from their goal-line twice, before getting a well-deserved 89th minute winner...